A clear path to success
WHERE WE HELP
GO-TO-MARKET STRATEGY
The right buyers
find you.
Entering a market, launching a product, or sharpening a message that isn’t landing. We define your ideal customer and how to reach them.
MARKETING TECHNOLOGY & AI
Your tools do the heavy lifting.
You’ve invested in technology and AI. We find what’s worth keeping and make it work together, so it actually moves revenue.
REVENUE OPERATIONS
You see what’s
driving sales.
No more leads slipping through or forecasts that feel like guesses. We bring order and visibility to your pipeline.
From strategy
to revenue
Results from systems we’ve built.
83%
Of first year revenue generated through the creation of consultant and agency partner channels
AI MARTECH ·
PARTNER-LED GROWTH
$12M
Revenue growth supported by identifying a new ICP and strategic media partnership
COMMERCIAL CONSTRUCTION · MARKET EXPANSION
$85K+
New recurring revenue within six months from a new go-to-market service line.
GO-TO-MARKET ·
NEW SERVICE LINE
$10,740
New sales generated in just 2.5 weeks from an email campaign, CRM migration, and audience segmentation rebuild.
EDUCATION •
EMAIL & SEGMENTATION
In their
words
What clients say about working together.
“
Jenn was great at helping us launch our initiative. Her marketing and strategic contributions were very helpful.
HOSPITALITY · INITIATIVE LAUNCH
“
Her ability to bring clarity and elegance to complexity is rare.
CONSULTING CLIENT · GTM MESSAGING STRATEGY
“
Jennifer is a worldclass fractional CMO!
EXECUTIVE COACHING · BRAND AWARENESS
Jennifer Asbury‑Hughes FOUNDER
A growth strategist with 20+ years in go-to-market, RevOps, and brand, including 15 years running a marketing agency. Ink & Algorithm is how she puts that experience to work for founders and revenue leaders.
HOW IT WORKS
From insight to impact.
See where revenue is coming from, where it's leaking, and exactly what to fix first.
GETTING STARTED
Start small. Build from there.
Three ways in, depending on what you need right now.
Your Strategy Session payment can be applied to the Sprint or program you choose.
NOT READY TO TALK YET?
Before buyers talk to you, they ask AI.
More buyers now start with ChatGPT, Gemini, or Claude when they build a shortlist. If AI doesn’t recommend you, you’re out before sales ever gets a chance.
○ Whether AI recommends you, and who it suggests instead
○ Hundreds of real buyer searches across the major AI tools
○ A step-by-step playbook to fix it, in priority order
QUESTIONS
Before you book.
One focused hour on where revenue is coming from, where it’s stalling, and what to fix first. You leave with a written takeaway report and clear next steps.
Your Strategy Session payment can be applied to the sprint or program you choose, so the session is never a sunk cost.
That’s what the session is for. We’ll look at your goals and where revenue is getting stuck, then recommend the right next step.
Both. Sprints and the 90-day program are hands-on builds. The Strategy Session is advisory and ends with a written plan.
Usually the marketing isn’t the problem; the system around it is. The targeting is unclear, nothing moves people from content to a conversation, and there’s no clean handoff to sales. We find where it breaks and fix it.
Agree on one definition of a qualified lead, one shared pipeline in the CRM, and one set of numbers both teams report on. We set that up so both teams work from the same playbook.
Most unpredictable pipelines rely on referrals or a single channel, and nothing tracks deals stage by stage. We build a repeatable lead source and the reporting that lets you forecast it.
You do if your CRM is a mess, your tools don’t talk to each other, or nobody trusts the numbers. RevOps connects sales, marketing, and your tech so the data is clean and the pipeline is visible.
An agency runs campaigns. A consultant fixes the strategy and system those campaigns run on. If your leads aren’t turning into deals, start with the system.