A clear path to success
WHERE WE HELP
GO-TO-MARKET STRATEGY
The right buyers
find you.
Entering a market, launching a product, or sharpening a message that isn’t landing. We define your ideal customer and how to reach them.
MARKETING TECHNOLOGY & AI
Your tools do the heavy lifting.
You’ve invested in technology and AI. We find what’s worth keeping and make it work together, so it actually moves revenue.
REVENUE OPERATIONS
You see what’s
driving sales.
No more leads slipping through or forecasts that feel like guesses. We bring order and visibility to your pipeline.
From strategy
to revenue
Results from systems we’ve built.
83%
Of first year revenue generated through the creation of consultant and agency partner channels
AI MARTECH ·
PARTNER-LED GROWTH
$12M
Revenue growth supported by identifying a new ICP and strategic media partnership
COMMERCIAL CONSTRUCTION · MARKET EXPANSION
$85K+
New recurring revenue within six months from a new go-to-market service line.
GO-TO-MARKET ·
NEW SERVICE LINE
$10,740
New sales generated in just 2.5 weeks from an email campaign, CRM migration, and audience segmentation rebuild.
EDUCATION •
EMAIL & SEGMENTATION
In their
words
What clients say about working together.
“
Jenn was great at helping us launch our initiative. Her marketing and strategic contributions were very helpful.
HOSPITALITY · INITIATIVE LAUNCH
“
Her ability to bring clarity and elegance to complexity is rare.
CONSULTING CLIENT · GTM MESSAGING STRATEGY
“
Jennifer is a worldclass fractional CMO!
EXECUTIVE COACHING · BRAND AWARENESS
From insight to impact.
HOW IT WORKS
See where revenue is coming from, where it's leaking, and exactly what to fix first.
Start small. Build from there.
GETTING STARTED
Three ways in, depending on what you need right now.
Your Strategy Session payment can be applied to the Sprint or program you choose.
More buyers now start with ChatGPT, Gemini, or Claude when they build a shortlist. If AI doesn’t recommend you, you’re out before sales ever gets a chance.
â—‹ Whether AI recommends you, and who it suggests instead
â—‹ Hundreds of real buyer searches across the major AI tools
â—‹ A step-by-step playbook to fix it, in priority order
NOT READY TO TALK YET?
Before buyers talk to you, they ask AI.
Jennifer Asbury-Hughes
FOUNDER, INK & AL | GO-TO-MARKET STRATEGY & REVENUE OPERATIONS
Jennifer Asbury-Hughes is a marketing and business growth strategist with more than 20 years of experience in brand development, go-to-market strategy, and revenue generation.
Her career spans journalism, executive marketing leadership, and entrepreneurship, including 15 years leading a marketing and creative agency. As a fractional CMO, she has helped companies enter new markets, develop revenue channels, and implement the technology and operational systems needed to support growth.
Her work combines commercial strategy with hands-on execution, with particular expertise in emerging technology, strategic partnerships, and revenue operations.
Through INK & AL, Jennifer helps founders and growing businesses build connected marketing and sales systems designed to generate measurable revenue.
QUESTIONS
Before you book.
One focused hour on where revenue is coming from, where it’s stalling, and what to fix first. You leave with a written takeaway report and clear next steps.
Your Strategy Session payment can be applied to the Sprint or program you choose, so the session is never a sunk cost.
That’s what the session is for. We’ll look at your goals and where revenue is getting stuck, then recommend the right next step.
Both. Sprints and the 90-day program are hands-on builds. The Strategy Session is advisory and ends with a written plan.
